Email Marketing Automation
Nurture leads and convert with smart email sequences
Business problem this solves
“We send the same emails to everyone and see poor open and conversion rates”
Step-by-Step Workflow
Process timeline · 4 stages
Segment & Tag Contacts
CRM Enrichment AgentContacts are automatically segmented by behaviour, source, and lifecycle stage so every message is relevant.
Sequence Generation
Content Strategy AgentAI drafts multi-step nurture sequences tailored to each segment's goals and pain points.
Send & Monitor
Campaign Analyst AgentEmails are dispatched on optimised schedules with open, click, and reply tracking in real time.
Optimise & Iterate
Human checkpointCampaign Analyst AgentUnderperforming steps are flagged automatically and rewritten suggestions are surfaced for review.
Expected Outcome
Marketing teams run always-on nurture programmes that feel personal at scale — without manually managing every contact.
Human-in-the-Loop Points
Where human judgment matters
This workflow is designed with humans in the loop at the right moments — amplifying judgment, not replacing it.
Approve sequence structure and tone before activation
Review AI-generated copy for brand alignment
Analyse monthly performance and adjust segmentation rules
Example Outputs
What this workflow actually produces
5-step welcome sequences per audience segment
Re-engagement campaigns for cold subscribers
Weekly email performance dashboards
A/B test summaries with winning variants
How the AI Stack Works Together
Architecture overview
Segment → Draft → Send → Optimise. An automated email engine that keeps every contact in the right conversation.
Recommended Tools
Klaviyo
Email automation & segmentation
HubSpot
CRM & contact management
Jasper AI
Email copy generation
OpenAI
Subject line & personalisation
Make.com
Workflow orchestration
Workflow Summary
Common Integrations
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